The powder is finely milled, not chalky at all. I use my Sigma F25 to apply it and the powder never kicks up dust, which I love. The powder also does not accentuate any pores and it is not orange in any way so even those who are fair could use it. I must mention, though, when I opened up the compact for the first time to photograph it, I recoiled because the color in the compact was so dark and ashy. Rest assured, though, it is entirely natural looking on the face! As are the rest of the Dolce and Gabbana's blushes I own, Tan is extremely well pigmented so all you need is a mere sweep of the brush across the compact. Really, one swipe is all you need for each cheek. If you go overboard, you may look like you got hit in the face with a mud pie ;) Don't say I didn't warn you.
Benefit Hoola, Burberry Earthy, D&G Tan
Tan is much easier for the everyday woman to use as a contour, as opposed to Kevyn Aucoin's Sculpting Powder in Medium. Both are excellent powders, but the D&G Tan is easier to build and blend, especially on very fair to light skin tones.
Bottom Line: Worth every penny I paid ($44 + tax). Will buy again and will hoard tens of them if D&G creative ever decide to discontinue it. Most of you will purchase sight unseen like me but if you're a fan of contouring, Tan is definitely worth the splurge!