Suqqu Creamy Glow Lipstick in 10 Urumishu Review, Photos, Swatches

Suqqu is the most popular Japanese make-up brand on the market right now, and it is easy to see why. One of the most recent additions to my Suqqu collection is thanks to the lovely Xiao of Messy Wands. She was traveling through London and was generous enough to oblige my requests! She selected the peachiest of the Creamy Glow lipsticks for me, Urumishu, and I love it. Thanks again, Xiao :)

The black lacquered cases are a lightweight metal, most likely coated aluminum. The shape of the bullets remind me of Chanel Rouge Coco Shine lipsticks, just a touch slimmer. They feel cool to the touch and close with a subtle click, and Suqqu is engraved at the bottom of the tube in elegant vertical text. One caveat: the cases attract fingerprints. Otherwise, I love how easily portable these lipsticks are. I order all my Suqqu products from Dollyleo.com, since the site has the most competitive prices, but their range is limited. If you want to select from the full line-up, albeit at highly marked up prices, check out Ichibankao.com!

Urumishu looks a bit dark in the tube, scarily similar to my Suqqu Creamy Glow Lipstick in 09 Hanarenga. I was disappointed when I initially swatched it the shade of my apartment, as it looked pretty similar to the red-brown coral that is 09. Then I moved into the living room and Urumishu brightened up immediately! 09 tends to look the same in all lighting conditions, but as evidenced below, Urumishu looks quite different at every angle. Urumishu is a true peach in full sun, no brown undertones at all, and the beautiful glossy finish looks its best. 

The glossy finish lasts only an hour after application then dries down to a comfortable soft-matte finish. The color itself lasts several hours, 5 at most if I have not eaten. The formula is very comfortable and hugs my lips but does not cling to them. No peeling! The lip swatch below is meant to highlight the gloss effect, and the second swatch below is meant to show what Urumishu looks like on my lips the majority of the time. Both photos were taken in front of a window.

Bottom Line: Urumishu is a supremely natural peach lipstick, a winner. If you or a friend ever travel through London or Japan, or if it is ever in stock at Dollyleo, I highly recommend you snatch it up!