Benefit's New Fake Up Hydrating Concealer First Impressions + UPDATE

Hello, everyone! I posted a picture of Benefit's newest product launch, a hydrating concealer called FakeUp, on my Instagram account today and I was flooded with questions. I generally do not rave about products after immediate use, but this product is truly phenomenal in my book thus far.. fairly priced, lovely packaging. It is intended to hide dark circles and diffuse fine lines for silky smooth coverage. I can attest to the hydrating properties, but I have the shade 02 Medium, which is a touch too dark to see if it will effectively conceal my dark circles. I will hold the release of the review until I can test the wear time and receive the shade that should better match my fairer skin, 01 Light. So please, hold all further questions until I can properly test the product!

Do keep in mind, however, that if you are interested in trying this new concealer, Benefit will be holding a 1-day FLASH SALE today, Thursday February 7, at select Benefit counters across the country. You can find the list HERE to see if FakeUp, $24 USD, will be available at a counter near you! For those who do not live nearby any of these select counters, FakeUp will be available online at www.benefitcosmetics.com beginning February 19 and in stores nationwide beginning March 4.

Thanks so much for your patience! And for those who cannot wait, happy shopping!