Benefit released news regarding their newest concealer, the Fakeup Hydrating Concealer Coverup, a couple weeks ago. Many of you that follow me on Instagram were very intrigued by this product, so I spent an extra day testing the wear of this product to make sure it was something I would still recommend since I fell head over heels for it at first swipe. I can confirm that it does last at least 6 hours, but read on to find out more!
I adore the silky smooth coverage, even if Fakeup does take a good ten minutes for the concealer to set completely. And you will know it has set once the glossiness from the hydrating ring becomes less noticeable against the skin. This is one concealer that I find actually works best underneath foundation, so try applying it before you apply liquid foundation to the rest of your face. I almost always conceal my under eyes after my foundation, but Fakeup's hydrating properties are maximized when used on bare skin.
Fakeup does not crease as advertised, which I was really impressed by because the product feels slippery at first swipe, but it will not be able to cover deep dark circles. The hydrating ring surrounding the color coverage of the product causes it to lend more sheerly on the skin. I would say the coverage is mostly light, but it can be built up to medium with a second layer. I have been getting less sleep recently, so I have noticed slight dark circles under my eyes, requiring a light concealer. My dark circles, however, are faint so if you have genetic dark circles, you will be better off sticking to a peach colored corrector plus concealer (like Bobbi Brown's corrector and Benefit's Boing concealer).
The best part is that Fakeup's hydrating ring does keep my skin moisturized for at least 6 hours. The vitamin E and apple seed extracts seem to be doing their jobs magnificently, meaning I no longer use a separate eye cream during the day when I use this concealer. FYI: I usually use YSL's Forever eye cream under makeup. For those that are reluctant to start using eye cream at a young age, Fakeup is ideal for you! It is affordable at $24, so I highly recommend you give this versatile product a try. I love that it is natural enough for me to wear alone, since I have stopped wearing foundation daily, and it's quite convenient to pop into a clutch or whatever you prefer to carry. Do note, I never wore concealer alone previously because I always felt it was detectable against my bare face.
I experimented with Medium first, but as winter is in full swing, my complexion has paled and Medium proved too dark. The proper shade I now require is Light, which gives my faint dark circles just the right amount of brightness I need to look awake and perky. I am approximately Chanel B30 and MAC NC25 and using the lightest shade available, so this range is not ideal for the very fair or the very dark. I will still be reaching for my Tom Ford Traceless Stick Foundation in Fawn for full coverage concealing under the eyes when I need medium to full coverage.
Fakeup will be available everywhere in stores on March 2013, but feel free to view all the purchase details HERE in my first impressions post about this product.
Bottom Line: Benefit's Fakeup concealer is a new daily staple in my (minimal) makeup routine!